Sometimes, the soul just needs fed
Designing a new visual identity for a local lacrosse organization out of a love for the sport and the benefit it provides the community
The Situation
I love brand design. I love sports. I love sports brand design. While no one is banging down my door to design their sports brand—and I probably can’t hold a candle to local legends like Jeremy Slagle or Rickabaugh Graphics—I still like to dabble. Since I was dissatisfied with the branding for the rec lacrosse team my son plays for and the one I coached for two years, I took on a passion project to scratch the itch.
The Logo
Before
After
Logo Exploration
Custom Typeface
I drafted the font’s glyphs in Illustrator and used SVG exports in FontForge to generate a font that can be used on computers and on the web.
Brand Expression
©2024 Aaron J Cook. All rights reserved.
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